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Psychological and behavioural approaches to understanding and governing sustainable tourism mobility
An international workshop in the Black Forest of Freiburg, Germany

3rd – 6th of July 2012

was proudly organised by
Bournemouth University, FRIAS, NHTV and the University of Otago

In order to mitigate tourism’s contribution to climate change, there is the need for innovations at political, technical and individual levels. Yet, despite a growing contribution to climate change, tourist and traveller behaviour is currently not acknowledged as an important sector within the development of climate policy. Influencing individual behaviour and informing effective governance will require a sound understanding of the psychology and social factors that surround contemporary tourism and travel mobilities.

This workshop aimed to explore the psychological and social factors that may contribute to and inhibit sustainable behaviour change in the context of tourist and traveller behaviour. The organisers intended to form a stronger knowledge base and research agenda for the effective governance of tourism’s contribution to climate change.

The programme consisted of multi-disciplinary sessions and discussions in plenum. A short version of the final programme can be seen below. The full day by day programme can be downloaded here; the workshop reader with all abstracts here.

Tuesday 3rd of July 2012

  • Reception, registration and dinner at the venue
Wednesday 4th of July 2012
  • Morning:
    • Welcome and opening by Stefan Gössling, conference host
    • Introduction to the conference theme by James Higham and Scott Cohen
    • Background to the climate mitigation problem of tourism and the role of psychological factors by Paul Peeters
    • Session 1A: Attitude-behaviour gaps
    • Session 1B: Experience
  • Afternoon:
    • Session 2: Air travel psychology
    • Session 3: Geographical psychology
    • Conference dinner
Thursday 5th of July 2012
  • Morning:
    • Session 4A: Social Psychological aspects
    • Session 4B: Marketing
    • Session 5: Theoretical concepts
  • Afternoon:
    • Session 6: Policies and psychology
    • Final discussion and research agenda
    • Conference dinner in Titisee
The workshop has been a great success, with 23 high quality papers and 26 participants from many renowned institutes around the world providing ample food for some good discussions. A Special issue of the Journal of Sustainable Tourism was published in 2013 (Volume 21, Issue 7, 2013), and a volume including most papers in 2014: Cohen, S. A., Higham, J., Peeters, P., & Gössling, S. (Eds.). (2014). Understanding and Governing Sustainable Tourism Mobility: Psychological and Behavioural Approaches: Routledge.

Requests for presentation PDF's - providing the author(s) will give permission - can be addressed to freiburg2012@gmail.com.